DASANI Water
Ecographic commercial
Lambesis Branding Agency
ROLE: TEAM DESIGNER
Under the creative direction of Ben Myers and Oscar Lutteroth, the design team at Lambesis was tasked by Dasani Water with creating an infographic style commercial promoting their bottle made with up to 30% plants. To bring the infographic style to life, the team created a set of scenarios to continuously interact and fluidly tie the story together. On top of creating concepts with the team, my main roles were to think through and create storyboards to present to the client and draw sets of final vector graphics to supply the animator upon client approval.
ADDITIONAL CONCEPTS
Throughout the phase of creating concepts, the team went through multiple ideas for the introduction scene to depict a person unsuccessfully interacting with nature in a lighthearted manner. Leaning into my own sense of humor and having fun with the idea, below are a few of my favorite ideas for the intro scene.
