DASANI Water

Ecographic commercial

Lambesis Branding Agency

ROLE: TEAM DESIGNER

Under the creative direction of Ben Myers and Oscar Lutteroth, the design team at Lambesis was tasked by Dasani Water with creating an infographic style commercial promoting their bottle made with up to 30% plants. To bring the infographic style to life, the team created a set of scenarios to continuously interact and fluidly tie the story together. On top of creating concepts with the team, my main roles were to think through and create storyboards to present to the client and draw sets of final vector graphics to supply the animator upon client approval.  

SKYY_imac.jpg
Dasani_SB_01.png
Dasani_SB_02.png
Dasani_SB_03.png
Dasani_SB_04.png
Dasani_SB_05.png
Dasani_SB_06.png
Dasani_SB_08.png
Dasani_SB_10.png
Dasani_SB_11.png

ADDITIONAL CONCEPTS

Throughout the phase of creating concepts, the team went through multiple ideas for the introduction scene to depict a person unsuccessfully interacting with nature in a lighthearted manner. Leaning into my own sense of humor and having fun with the idea, below are a few of my favorite ideas for the intro scene.

Rocket_pack_01.jpg
Rocket_pack_02.jpg
Rocket_pack_03.jpg
Super_crop_01.jpg
Super_crop_02.jpg
Super_crop_03.jpg
Tree_hugger_01.jpg
Tree_hugger_02.jpg
Tree_hugger_03.jpg